With the possible exception of Godsmack, no band name is more indicative of a main influence than Pinkshinyultrablast. It was previously the title of the third LP by Astrobrite, a continuation of the similarly, evocatively named lovesliescrushing, projects that approached shoegaze while maintaining a basis in electronic noise—other "truth in advertising" Astrobrite releases include and . It’s a style far more obtuse than the guitar-pop model that spawned genre titans like My Bloody Valentine and Ride, which also means it’s never as overexposed. In fact, more than a decade after the original , this style sounded entirely novel on the Russian band’s striking 2014 debut . On , Pinkshinyultrablast sought to go further toward the margins—noisier, more electronic, more dense, simply more. And yet, they became something much closer to a guitar-pop band in the process, their primary and really only objective to overwhelm.