Albums
PARTYNEXTDOOR
2013
Genre: R&B/Soul
Release Date: 2013
By Craig Jenkins
Reviewed July 31, 2013
Toronto-based singer and producer PARTYNEXTDOOR recently signed with Drake's OVO Sound imprint, and his debut mixtape abounds with homespun beats that turn radio rap tropes inside out and easy melodicism.
This spring Drake picked up the first signee for his newly minted OVO Sound imprint in Toronto-based singer and producer PARTYNEXTDOOR. Like The Weeknd, who produced sporadic sessions as the Noise before a name change and a dollop of mystery sent his career into the stratosphere, and Frank Ocean, who toiled in obscurity as Def Jam songwriter Lonny Breaux prior to 2011’s Nostalgia, Ultra, PARTYNEXTDOOR had been making cheery EDM-infused R&B under his real name Jahron Brathwaite before starting with a clean slate. Brathwaite’s OVO acquisition was announced with an unassuming track drop on Drake’s October’s Very Own blog. The song, “Make a Mil”, found PARTYNEXTDOOR running through fleet verses of self-assured melodic rap with greater ease and range as a singer than his benefactor. His eponymous self-titled mixtape trades the doe-eyed sensitivity of the Jahron B. material for something closer in spirit to the villainous player chronicles of Ty Dolla $ign and the Weeknd.