Fergus & Geronimo take their name from the rival youth factions in the 1994 Irish film War of the Buttons. It's a choice of nomenclature that fits indie's recent obsession with childhood and nostalgia, as does the album cover art. Yet when you open the CD edition of Unlearn, you're greeted with the following message printed on the disc: "You still buy CDs?"

That arch, slightly confrontational humor extended to their performance at the 2010 CMJ showcase hosted by fellow Texan, blogger Gorilla vs. Bear. F&G were in full snark mode, sarcastically toasting the event's sponsors (and the blog conglomerates that love them), jibing at trust-fund Brooklyn man-babies, and (in the case of one member) wearing a "Free O.J. Simpson" t-shirt. This sense of dismissal carries over to Unlearn, where the band fires shots at neo-crunch yuppies ("Where the Walls Are Made of Grass"), baby boomers (the appropriately titled "Baby Boomer/Could You Deliver"), and music critics ("Wanna Know What I Would Do?").