Like Madonna, Björk, and Beyoncé, Jaymay (aka Jamie Seerman) rocks just the one iconic name. And like logorrheic, New York-based folk-popsters Regina Spektor, Nellie McKay, and Casey Dienel, she sings winsome, quasi-confessional songs that the linguistically lazy probably tag "quirky", but that never get within spitting distance of "weird," let alone "challenging." You know, Sirius Coffee House playlist fodder and the gauze that NPR packs between segments. Jaymay even has an iPod-ad ready track in "You Are the Only One I Love", a sweet ramshackled sparkler of a song replete with singalong chorus and children's choir, lacking only the choreography. Do I really need to mention that Jaymay worked New York's open-mic circuit, developing an "underground" following, before a major label (EMI-owned Blue Note) came calling?